# \u4e00\u3001CRM\u7cfb\u7edf\uff1a\u4f01\u4e1a\u8fd0\u8425\u7684\u667a\u6167\u4e4b\u5149<\/p>\n
\u5728\u5f53\u4eca\u6570\u5b57\u5316\u65f6\u4ee3\uff0cCRM\uff08Customer Relationship Management\uff0c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff09\u7cfb\u7edf\u5df2\u7ecf\u6210\u4e3a\u4f01\u4e1a\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u5b83\u4e0d\u4ec5\u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u66f4\u597d\u5730\u7ba1\u7406\u5ba2\u6237\u4fe1\u606f\uff0c\u8fd8\u80fd\u901a\u8fc7\u6570\u636e\u5206\u6790\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002\u90a3\u4e48\uff0c\u4e00\u5957CRM\u7cfb\u7edf\u5230\u5e95\u9700\u8981\u591a\u5c11\u94b1\u5462\uff1f\u8fd9\u5176\u5b9e\u662f\u4e00\u4e2a\u590d\u6742\u7684\u95ee\u9898\uff0c\u56e0\u4e3a\u4e0d\u540c\u529f\u80fd\u3001\u4e0d\u540c\u89c4\u6a21\u7684\u4f01\u4e1a\u9700\u6c42\u5dee\u5f02\u5de8\u5927\u3002\u672c\u6587\u5c06\u4ece\u51e0\u4e2a\u65b9\u9762\u63a2\u8ba8CRM\u7cfb\u7edf\u7684\u6210\u672c\u6784\u6210\uff0c\u4ee5\u53ca\u5982\u4f55\u9009\u62e9\u9002\u5408\u81ea\u5df1\u7684CRM\u7cfb\u7edf\u3002<\/p>\n
## 1. CRM\u7cfb\u7edf\u7684\u6210\u672c\u6784\u6210<\/p>\n
CRM\u7cfb\u7edf\u7684\u6210\u672c\u4e3b\u8981\u5305\u62ec\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n
– \u8f6f\u4ef6\u8bb8\u53ef\u8d39\uff1a\u8fd9\u662f\u6700\u57fa\u672c\u7684\u8d39\u7528\uff0c\u6839\u636e\u8f6f\u4ef6\u7684\u529f\u80fd\u6a21\u5757\u548c\u7528\u6237\u6570\u91cf\u6765\u5b9a\u4ef7\u3002<\/p>\n
– \u5b9e\u65bd\u8d39\u7528\uff1a\u5305\u62ec\u7cfb\u7edf\u5b89\u88c5\u3001\u914d\u7f6e\u3001\u57f9\u8bad\u7b49\u670d\u52a1\u8d39\u7528\u3002<\/p>\n
– \u7ef4\u62a4\u548c\u652f\u6301\u8d39\u7528\uff1a\u786e\u4fdd\u7cfb\u7edf\u7a33\u5b9a\u8fd0\u884c\uff0c\u63d0\u4f9b\u6280\u672f\u652f\u6301\u548c\u66f4\u65b0\u670d\u52a1\u3002<\/p>\n
– \u5b9a\u5236\u5f00\u53d1\u8d39\u7528\uff1a\u5982\u679c\u4f01\u4e1a\u6709\u7279\u6b8a\u9700\u6c42\uff0c\u53ef\u80fd\u9700\u8981\u989d\u5916\u7684\u5b9a\u5236\u5f00\u53d1\u670d\u52a1\u3002<\/p>\n
## 2. \u5982\u4f55\u9009\u62e9\u9002\u5408\u81ea\u5df1\u7684CRM\u7cfb\u7edf<\/p>\n
\u9009\u62e9CRM\u7cfb\u7edf\u65f6\uff0c\u4f01\u4e1a\u9700\u8981\u8003\u8651\u4ee5\u4e0b\u51e0\u4e2a\u5173\u952e\u56e0\u7d20\uff1a<\/p>\n
– \u529f\u80fd\u9700\u6c42\uff1a\u6839\u636e\u4f01\u4e1a\u7684\u5177\u4f53\u9700\u6c42\u9009\u62e9\u529f\u80fd\u6a21\u5757\uff0c\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u5f00\u652f\u3002<\/p>\n
– \u7528\u6237\u89c4\u6a21\uff1a\u6839\u636e\u4f01\u4e1a\u5458\u5de5\u6570\u91cf\u9009\u62e9\u5408\u9002\u7684\u7528\u6237\u8bb8\u53ef\u6570\u91cf\u3002<\/p>\n
– \u9884\u7b97\u9650\u5236\uff1a\u5408\u7406\u89c4\u5212\u9884\u7b97\uff0c\u9009\u62e9\u6027\u4ef7\u6bd4\u9ad8\u7684\u4ea7\u54c1\u3002<\/p>\n
– \u6280\u672f\u652f\u6301\uff1a\u9009\u62e9\u6709\u826f\u597d\u6280\u672f\u652f\u6301\u548c\u552e\u540e\u670d\u52a1\u7684\u4f9b\u5e94\u5546\u3002<\/p>\n
## 3. CRM\u7cfb\u7edf\u7684\u5b9e\u9645\u5e94\u7528\u6848\u4f8b<\/p>\n
\u4ee5\u4e00\u5bb6\u4e2d\u578b\u7535\u5546\u4f01\u4e1a\u4e3a\u4f8b\uff0c\u4ed6\u4eec\u9009\u62e9\u4e86\u67d0\u77e5\u540dCRM\u7cfb\u7edf\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\u4f18\u5316\u4e86\u5ba2\u6237\u8425\u9500\u7b56\u7565\uff0c\u63d0\u5347\u4e86\u5ba2\u6237\u8f6c\u5316\u7387\u548c\u590d\u8d2d\u7387\u3002\u540c\u65f6\uff0c\u901a\u8fc7\u5ba2\u6237\u53cd\u9988\u7cfb\u7edf\uff0c\u53ca\u65f6\u8c03\u6574\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u8d62\u5f97\u4e86\u66f4\u591a\u5fe0\u5b9e\u5ba2\u6237\u3002<\/p>\n
# \u4e8c\u3001\u5976\u8336\u5e97\u88c5\u4fee\uff1a\u6253\u9020\u6e29\u99a8\u7a7a\u95f4\u7684\u827a\u672f<\/p>\n
\u5976\u8336\u5e97\u4f5c\u4e3a\u73b0\u4ee3\u5e74\u8f7b\u4eba\u559c\u7231\u7684\u4f11\u95f2\u573a\u6240\uff0c\u5176\u88c5\u4fee\u8bbe\u8ba1\u4e0d\u4ec5\u5173\u7cfb\u5230\u5e97\u94fa\u7684\u7f8e\u89c2\u5ea6\uff0c\u66f4\u76f4\u63a5\u5f71\u54cd\u5230\u987e\u5ba2\u7684\u6d88\u8d39\u4f53\u9a8c\u3002\u90a3\u4e48\uff0c\u5982\u4f55\u8bbe\u8ba1\u51fa\u65e2\u7f8e\u89c2\u53c8\u5b9e\u7528\u7684\u5976\u8336\u5e97\u88c5\u4fee\u65b9\u6848\u5462\uff1f\u672c\u6587\u5c06\u4ece\u51e0\u4e2a\u65b9\u9762\u63a2\u8ba8\u5976\u8336\u5e97\u88c5\u4fee\u7684\u5173\u952e\u8981\u7d20\u3002<\/p>\n
## 1. \u88c5\u4fee\u98ce\u683c\u7684\u9009\u62e9<\/p>\n
\u5976\u8336\u5e97\u7684\u88c5\u4fee\u98ce\u683c\u591a\u79cd\u591a\u6837\uff0c\u53ef\u4ee5\u6839\u636e\u5e97\u94fa\u5b9a\u4f4d\u548c\u76ee\u6807\u987e\u5ba2\u7fa4\u4f53\u6765\u9009\u62e9\u3002\u5e38\u89c1\u7684\u98ce\u683c\u6709\uff1a<\/p>\n
– \u7b80\u7ea6\u98ce\u683c\uff1a\u4ee5\u767d\u8272\u3001\u7070\u8272\u4e3a\u4e3b\u8272\u8c03\uff0c\u7b80\u6d01\u660e\u5feb\uff0c\u9002\u5408\u8ffd\u6c42\u65f6\u5c1a\u7684\u5e74\u8f7b\u4eba\u3002<\/p>\n
– \u590d\u53e4\u98ce\u683c\uff1a\u91c7\u7528\u6728\u8d28\u5bb6\u5177\u548c\u590d\u53e4\u88c5\u9970\u54c1\uff0c\u8425\u9020\u6000\u65e7\u6c1b\u56f4\uff0c\u5438\u5f15\u559c\u6b22\u6000\u65e7\u98ce\u683c\u7684\u987e\u5ba2\u3002<\/p>\n
– \u81ea\u7136\u98ce\u683c\uff1a\u4f7f\u7528\u5927\u91cf\u690d\u7269\u548c\u81ea\u7136\u6750\u6599\uff0c\u8425\u9020\u6e05\u65b0\u81ea\u7136\u7684\u6c1b\u56f4\uff0c\u9002\u5408\u8ffd\u6c42\u5065\u5eb7\u751f\u6d3b\u65b9\u5f0f\u7684\u987e\u5ba2\u3002<\/p>\n
## 2. \u8272\u5f69\u642d\u914d\u4e0e\u706f\u5149\u8bbe\u8ba1<\/p>\n
\u8272\u5f69\u642d\u914d\u548c\u706f\u5149\u8bbe\u8ba1\u662f\u8425\u9020\u6c1b\u56f4\u7684\u5173\u952e\u56e0\u7d20\u3002\u4e00\u822c\u6765\u8bf4\uff1a<\/p>\n
– \u8272\u5f69\u642d\u914d\uff1a\u9009\u62e9\u6e29\u99a8\u8212\u9002\u7684\u8272\u5f69\u642d\u914d\uff0c\u5982\u7c73\u8272\u3001\u6d45\u6728\u8272\u7b49\uff0c\u8425\u9020\u6e29\u99a8\u8212\u9002\u7684\u6c1b\u56f4\u3002<\/p>\n
– \u706f\u5149\u8bbe\u8ba1\uff1a\u4f7f\u7528\u67d4\u548c\u7684\u706f\u5149\uff0c\u907f\u514d\u8fc7\u4e8e\u523a\u773c\u7684\u706f\u5149\uff0c\u8425\u9020\u8212\u9002\u7684\u7528\u9910\u73af\u5883\u3002<\/p>\n
## 3. \u529f\u80fd\u533a\u57df\u5212\u5206<\/p>\n
\u5976\u8336\u5e97\u901a\u5e38\u9700\u8981\u5212\u5206\u4e0d\u540c\u7684\u529f\u80fd\u533a\u57df\uff0c\u5982\uff1a<\/p>\n
– \u5427\u53f0\u533a\uff1a\u7528\u4e8e\u5c55\u793a\u4ea7\u54c1\u548c\u63d0\u4f9b\u670d\u52a1\u3002<\/p>\n
– \u4f11\u606f\u533a\uff1a\u63d0\u4f9b\u8212\u9002\u7684\u5ea7\u6905\u548c\u684c\u5b50\uff0c\u4f9b\u987e\u5ba2\u4f11\u606f\u548c\u4ea4\u6d41\u3002<\/p>\n
– \u50a8\u7269\u533a\uff1a\u7528\u4e8e\u5b58\u653e\u539f\u6750\u6599\u548c\u8bbe\u5907\u3002<\/p>\n
## 4. \u88c5\u4fee\u6848\u4f8b\u5206\u6790<\/p>\n
\u4ee5\u4e00\u5bb6\u4f4d\u4e8e\u57ce\u5e02\u4e2d\u5fc3\u7684\u5976\u8336\u5e97\u4e3a\u4f8b\uff0c\u4ed6\u4eec\u9009\u62e9\u4e86\u7b80\u7ea6\u98ce\u683c\u7684\u88c5\u4fee\u8bbe\u8ba1\uff0c\u4f7f\u7528\u4e86\u5927\u91cf\u7684\u767d\u8272\u548c\u6728\u8d28\u6750\u6599\uff0c\u8425\u9020\u51fa\u6e05\u65b0\u8212\u9002\u7684\u6c1b\u56f4\u3002\u540c\u65f6\uff0c\u5e97\u5185\u8bbe\u7f6e\u4e86\u591a\u4e2a\u4f11\u606f\u533a\uff0c\u987e\u5ba2\u53ef\u4ee5\u5728\u8fd9\u91cc\u4eab\u53d7\u4e00\u676f\u7f8e\u5473\u7684\u5976\u8336\uff0c\u4e0e\u670b\u53cb\u4ea4\u6d41\u3002\u8fd9\u79cd\u8bbe\u8ba1\u4e0d\u4ec5\u5438\u5f15\u4e86\u5927\u91cf\u5e74\u8f7b\u987e\u5ba2\uff0c\u8fd8\u8d62\u5f97\u4e86\u826f\u597d\u7684\u53e3\u7891\u3002<\/p>\n
# \u4e09\u3001CRM\u7cfb\u7edf\u4e0e\u5976\u8336\u5e97\u88c5\u4fee\u7684\u5173\u8054<\/p>\n
CRM\u7cfb\u7edf\u548c\u5976\u8336\u5e97\u88c5\u4fee\u770b\u4f3c\u6beb\u4e0d\u76f8\u5173\uff0c\u4f46\u5176\u5b9e\u4e24\u8005\u4e4b\u95f4\u5b58\u5728\u7740\u5bc6\u5207\u7684\u8054\u7cfb\u3002CRM\u7cfb\u7edf\u53ef\u4ee5\u5e2e\u52a9\u5976\u8336\u5e97\u66f4\u597d\u5730\u7ba1\u7406\u5ba2\u6237\u4fe1\u606f\uff0c\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff1b\u800c\u5976\u8336\u5e97\u88c5\u4fee\u5219\u76f4\u63a5\u5f71\u54cd\u5230\u987e\u5ba2\u7684\u6d88\u8d39\u4f53\u9a8c\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u5728\u9009\u62e9CRM\u7cfb\u7edf\u65f6\uff0c\u53ef\u4ee5\u8003\u8651\u5c06\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u4f5c\u4e3a\u91cd\u8981\u6307\u6807\uff1b\u800c\u5728\u8fdb\u884c\u5976\u8336\u5e97\u88c5\u4fee\u65f6\uff0c\u5219\u9700\u8981\u6ce8\u91cd\u987e\u5ba2\u4f53\u9a8c\u548c\u8212\u9002\u5ea6\u3002<\/p>\n
## 1. CRM\u7cfb\u7edf\u5728\u5976\u8336\u5e97\u8fd0\u8425\u4e2d\u7684\u5e94\u7528<\/p>\n
\u901a\u8fc7CRM\u7cfb\u7edf\uff0c\u5976\u8336\u5e97\u53ef\u4ee5\u5b9e\u73b0\u4ee5\u4e0b\u529f\u80fd\uff1a<\/p>\n
– \u5ba2\u6237\u4fe1\u606f\u7ba1\u7406\uff1a\u8bb0\u5f55\u548c\u7ba1\u7406\u5ba2\u6237\u7684\u57fa\u672c\u4fe1\u606f\u3001\u6d88\u8d39\u8bb0\u5f55\u7b49\u3002<\/p>\n
– \u5ba2\u6237\u5206\u6790\uff1a\u901a\u8fc7\u6570\u636e\u5206\u6790\u4e86\u89e3\u5ba2\u6237\u504f\u597d\u548c\u6d88\u8d39\u4e60\u60ef\u3002<\/p>\n
– \u8425\u9500\u6d3b\u52a8\u7ba1\u7406\uff1a\u5236\u5b9a\u548c\u6267\u884c\u8425\u9500\u6d3b\u52a8\uff0c\u63d0\u5347\u5ba2\u6237\u8f6c\u5316\u7387\u548c\u590d\u8d2d\u7387\u3002<\/p>\n
## 2. CRM\u7cfb\u7edf\u4e0e\u5976\u8336\u5e97\u88c5\u4fee\u7684\u7ed3\u5408<\/p>\n
\u5728\u8fdb\u884c\u5976\u8336\u5e97\u88c5\u4fee\u65f6\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8003\u8651\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n
– \u5ba2\u6237\u4f53\u9a8c\uff1a\u901a\u8fc7CRM\u7cfb\u7edf\u4e86\u89e3\u5ba2\u6237\u504f\u597d\u548c\u9700\u6c42\uff0c\u8bbe\u8ba1\u7b26\u5408\u5ba2\u6237\u9700\u6c42\u7684\u88c5\u4fee\u65b9\u6848\u3002<\/p>\n
– \u8212\u9002\u5ea6\uff1a\u901a\u8fc7CRM\u7cfb\u7edf\u4e86\u89e3\u5ba2\u6237\u5bf9\u73af\u5883\u7684\u9700\u6c42\uff0c\u8bbe\u8ba1\u8212\u9002\u7684\u4f11\u606f\u533a\u548c\u7528\u9910\u533a\u3002<\/p>\n
– \u54c1\u724c\u5f62\u8c61\uff1a\u901a\u8fc7CRM\u7cfb\u7edf\u4e86\u89e3\u5ba2\u6237\u5bf9\u54c1\u724c\u5f62\u8c61\u7684\u9700\u6c42\uff0c\u8bbe\u8ba1\u7b26\u5408\u54c1\u724c\u5f62\u8c61\u7684\u88c5\u4fee\u98ce\u683c\u3002<\/p>\n
# \u56db\u3001\u7ed3\u8bed<\/p>\n
\u7efc\u4e0a\u6240\u8ff0\uff0cCRM\u7cfb\u7edf\u548c\u5976\u8336\u5e97\u88c5\u4fee\u867d\u7136\u770b\u4f3c\u6beb\u4e0d\u76f8\u5173\uff0c\u4f46\u5176\u5b9e\u4e24\u8005\u4e4b\u95f4\u5b58\u5728\u7740\u5bc6\u5207\u7684\u8054\u7cfb\u3002\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u9009\u62e9\u5408\u9002\u7684CRM\u7cfb\u7edf\u6765\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff1b\u800c\u5728\u8fdb\u884c\u5976\u8336\u5e97\u88c5\u4fee\u65f6\uff0c\u5219\u9700\u8981\u6ce8\u91cd\u987e\u5ba2\u4f53\u9a8c\u548c\u8212\u9002\u5ea6\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u624d\u80fd\u771f\u6b63\u6253\u9020\u51fa\u9ad8\u6548\u8fd0\u8425\u548c\u6e29\u99a8\u7a7a\u95f4\u7684\u53cc\u91cd\u653b\u7565\uff0c\u5b9e\u73b0\u4f01\u4e1a\u7684\u957f\u671f\u53d1\u5c55\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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